An unrelated brainstorming session, a projector filled with numbers, multiple parallel conversations and that awkward pause when you realise you’ve completely derailed from the initial conversation –  the perfect recipe for a great idea! 

Someone said we had reached 117 countries, which is more than 60% of the countries, and that is a great thing to talk about. We realized that people from all over the world have tagged us on instagram with beautiful images that translated their love for tea. And so the campaign started taking shape. 

We reached out to these wonderful people and asked  them to share pictures and stories of their favourite Teabox tea with a little poem that we wrote. 

It’s time for a picture! 

We wish we could be there too. 

But for the moment, here’s all we can do.

We have one thing in common, that’s for sure.

Our love for tea, our daily cure.

Black, Green, White, Oolong or Tisane,

The experiences are never mundane.

So, FOR THE LOVE OF TEA, if you really could,

(And we think you really should.)

Share your Tea Tales, with a tit-bit from your culture.

We’re just looking for a pretty picture.

And in return, we’ll have something waiting.

An exclusive coupon for your next purchasing.

Needless to say, the response was fabulous. We were overwhelmed with all the love that came our way and we made sure we shared the love on our IG feed. But not just for any month, we wanted it to be extra special and so we decided to dedicate the month of February to a lovely campaign titled – #ForTheLoveOfTea.

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2 Comments

  1. Tanmay Biswas Reply

    Excellent site for understanding Darjeeling tea, that is what I was browsing for and came to this site.
    Apart from Darjeeling tea, there are lot of write up. I liked the Irani cafe write up…although I have never been to Bombay, sorry Mumbai….. One point, Bombay was not, as mentioned in the writeup, the flourishing city at the turn of 20th century. It was Calcutta, at that time, as it was the 2nd capital of british empire. It was much much later that Bombay overtook.

    Anyway, what is missing in this site is about Bengalis…….who probably drinks most amount of tea that may be produced in a day in this world. Can’t think of any community who drink more tea than Bengalis………….Bengalis are known for tea, khoborer kagoz (news paper) and adda! An average bengali probably used to drink 10-15 cups a day easily! I say used to because my stat is based on 70s-80s………Not sure if it still holds true. I have completed my half century few years back and have left Calcutta in the 90s but still drink 8-10cups of tea…..

    We can miss lunch but tea….I guess that why the say any time is tea time! perfectly fits with the Bengali profile.

    I am not a good writer and hence can’t write a fully crafted story but for sure in every 50m you will find a tea stall (Thakur er chai er Dookan) with few benches in front of the shop. And always few customer siting and sipping tea, mainly locals and occasional passerby……….

    Some of the places are still there and you will still find some long lost face even if you return to these benches after 10 yrs. And strangely you will get news of most of your old buddies from him………….I still do!

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